Gucci is confirmed to premiere its men’s and women’s resort 2021 collection in the I don’t care what anyone thinks of me except bunnies shirt but I will buy this shirt and I will love this form of a digital fashion show slated to go live at 8 a.m. ET. However, this will be creative director Alessandro Michele’s last pre-collection spectacle for the Italian house. On May 25, Michele announced that the house will produce only two coed shows (one in the fall and one in the spring) instead of five seasonal runways a year. “I’m passionate about fashion shows, but maybe we can be open to seeing them in a different way,” Michele said. Directly after Michele’s cruise debut, Ermenegildo Zegna is staging a “phygital” show to launch the brand’s spring 2021 collection, set to launch at 9 a.m. ET. “I have always wanted to use alternative formats to communicate my creative process to an even wider audience. The idea that this season I will present the collection with a digital tool gives me great energy and freedom of thought because I can finally enter directly into people’s place,” Alessandro Sartori, artistic director of the Ermenegildo Zegna Group, explained in a press release. The innovative-slash-intimate hybrid event will also celebrate the brand’s 110th anniversary. Michele is not alone in breaking from the fashion calendar. Saint Laurent, which is also owned by Gucci’s parent company, Kering, announced its departure from this year’s preset schedules and beyond. “Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule,” Anthony Vaccarello, the house’s creative director, wrote in an Instagram post published in April. “Now more than ever, the brand will lead its own rhythm.” Editors, buyers, and influencers from around the world flock to Denmark’s capital city twice a year to take part in Copenhagen Fashion Week. This season’s event has shifted five days as a result of the pandemic. “We’re fortunate that the Danish society is opening up much more quickly than expected, making it possible for us to hold Copenhagen Fashion Week very close to the originally scheduled dates,” Cecilie Thorsmark, CEO of Copenhagen Fashion Week, noted in a press release. “All of our activities will, of course, be set up to meet applicable regulatory requirements.” Stockholm canceled its fashion week the past two seasons due to sustainability concerns and financial issues, but the Swedish Fashion Association is slated to resurface in the era of digital fashion events.
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Set to run over three days in late August, the I don’t care what anyone thinks of me except bunnies shirt but I will buy this shirt and I will love this SFA’s premiere virtual Fashion Week will cater to press, influencers, and other stakeholders alongside consumers. In addition to prerecorded product presentations, designers will step into the spotlight during live interviews and themed conversations with Vogue editors. Known for his annual fashion show spectaculars, Kerby Jean-Raymond of Pyer Moss is proving that playing it safe doesn’t mean canceling all large gatherings. In light of social distancing efforts, Jean-Raymond is staging a full-fledged drive-in fashion experience tour to showcase his new film American, Also. “It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection—we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” Jean-Raymond told Vogue. Jean-Raymond is not the only New York–based designer banking on something big in September. With the resort season more or less canceled as a result of factory closures and shelter-in-place orders, many brands have refocused their efforts on New York Fashion Week. Veteran headliners like Proenza Schouler and notable newcomers like Collina Strada are said to be saving up for September, a strategy that is shaping up in Milan and Paris too. On June 24, France’s FHCM announced that IRL shows will return in time for brands to debut their ready-to-wear collections come fall. The spring 2021 women’s fashion week “will take place from Monday, September 28, to Tuesday, October 6, and will comply for its implementation to the recommendations of public authorities,” read a statement from the FHCM. Following in the FHCM footsteps, Camera della Moda confirmed that catwalks would come back in Milan once approved by safety professionals. Since its unveiling, Camera della Moda’s online portal was always promoted as a collaborative platform aimed to complement rather than co-opt runway shows. “It’s an ultra-inspiring tool, designed to support, rather than replace, the physical fashion calendar, which will resume in September and will remain vital in promoting Made in Italy and the value of its manufacturing prowess,” Capasa said in a statement. In April, Pitti Immagine Uomo postponed its spring fashion week from June to September with the idea that some socially distanced shows could take place. However, the organization recently decided to defer all physical presentations until January 2021, meaning that the regularly biannual men’s fashion week would only gather once in Florence this year due to the pandemic. In lieu of June and September programming, Pitti Immagine will launch a digital platform titled Pitti Connect aimed at enhancing exhibitor connectivity this July.